Step 1 — Audit first, build later
A migration starts with an overview, not with code. Map out exactly what you have: the number of products and variants, customer and order history, every integration (payments, shipping, accounting, ERP) and the custom work baked into the current store.
Also measure your starting position in Google: which pages rank, which URLs bring traffic. That baseline is later your proof that the migration cost you no visitors.
- Catalogue: products, variants, attributes, categories
- Customers, order history and reviews
- Active integrations and their APIs
- Custom work that truly needs to come along — and what does not
Step 2 — Set up a clean Magento 2 base
A migration is not a copy; it is a move to a new house. We set up a fresh Magento 2 install with a modern Hyvä theme instead of the heavy Luma frontend, and keep the architecture modular so expanding stays easy later on.
Everything is built first on a staging environment that mirrors the production recipe. That way you build the new store without touching the old one, and you can check everything before go-live.
Step 3 — Move data and rebuild integrations
Products, customers and orders are converted to the Magento 2 data model, which differs from older platforms. Messy source data is cleaned and mapped along the way, so you get clean data in the new store instead of old clutter.
Integrations rarely map one-to-one onto Magento 2. Payment provider, carrier and accounting are re-configured against the new APIs and tested one by one — a broken payment integration on launch day is exactly what you want to avoid.
Step 4 — Keep your SEO through the move
This is the step most often skipped and the one that costs the most. Every old URL gets a 301 redirect to its new counterpart, meta titles and descriptions are preserved, and a new XML sitemap is submitted in Google Search Console.
Without this care your organic traffic drops after launch — often for weeks. With it, Google barely notices the move.
- 301 redirects for every old URL
- Preserved metadata and canonicals
- New sitemap + re-indexing via Search Console
- Checks on internal links and 404s
Step 5 — Test, launch and aftercare
Before go-live the complete store runs on staging: ordering, paying, an order landing in the accounting system — the whole chain is walked through. Only after your approval do we schedule a launch, with a rollback plan in case something goes wrong.
The work is not done at launch. In the first days we monitor errors, performance and re-indexing, so small issues stay small. That turns a migration into a controlled move rather than a leap in the dark.